Saturday, May 23, 2020

How John`s attitude toward the narrator in ‘’The...

How John`s attitude toward the narrator in ‘’The Yellow Wallpaper’’ mirrors social attitudes regarding mental illnesses The diagnoses, treatment, and overall understanding of mental illnesses have progressed greatly from when â€Å"The Yellow Wallpaper† was written. In those times the classification of a mental illness for a woman was madness. Women were treated accordingly, and not just by their doctors, but by their families and communities. Today, many facilities and medications exist to help individuals recover from a mental illness as best they can, and there are trained physicians and psychologists who can properly identify their illnesses. The only aspect that has not been completely altered since then is the way someone†¦show more content†¦In â€Å"The Yellow Wallpaper†, John takes the narrator to a different town and tells their families that she is not as bad as she really is. This is something they clearly do not do ofte n. This is apparent because the narrator says â€Å"It is very seldom that mere ordinary people like John and [the narrator] secure ancestral halls for the summer† (page 1). Also the narrator had just had a baby, so if they were going just out of town for a summer vacation, it would be an odd time. In her article, Quawas noticed that John not only kept his wife from her family and friends, but he chooses the room farthest away from Jennie and the servants as well: ‘’He isolates his wife in the upstairs nursery, a room with barred windows and hideous yellow wallpaper’’ (n.p.). In the BBC adaptation, Charlotte waits until she is sure that John is in a good mood and then says â€Å"John, [the narrator] must ask you a serious question, won’t allow [her] to pay a visit to Hendry and Julia†. Charlotte tells us John spends most days in town, so obviously she is lonely. John does not seem to make this connection and immediately shoots her ques tion down. He tells her â€Å"[her] improvement is the result of keeping to the cure†. Charlotte had not been getting better, but worse, so John must have known that what he said was a lie. John does invite one of their mothers down for a weekend, but she already knew about Charlotte being ill. This is

Tuesday, May 12, 2020

The Eyes Of Propensity - 1646 Words

Through the Eyes of Propensity Gasoline prices are a fast, never-ending rollercoaster in the middle of the night: unpredictable, wavering and impactful. With control of these prices through future market contracts, the petroleum industry seems to have significant influence on the U.S. economy. Private corporate oil companies yield some of the greatest power on the planet, but will face a major dilemma in the near future when the last of this finite, nonrenewable resource left on earth is gone. Oil is the most valued commodity across the world and has been for decades. Yet, this precious resource is far from satisfactory in meeting moderate standards for eco-friendliness and efficiency. The burning of crude oil produces dangerous levels of†¦show more content†¦Americans are generally unmindful of a crisis at hand, until the mass media voices their opinion onto a public platform. The media controls and manipulates our viewpoints, values, and actions, so that individuals confor m to their bias. They construct and constrict language to accomplish a specific goal or motive, so it is important for people to not blindly accept information at its face value. When it comes to interpretation of the oil famine and alternative energy, there is less public discourse than one would expect to inform individuals on a precarious, worldwide problem. It has been well-documented throughout the ladder half of the twentieth century that fossil fuels are likely to run out within the lifetime of baby boomers and most certainly be gone in the span of Generation Y. Likewise, scientists have noted the detrimental cost of burning these fuels to the environment, which include increasing greenhouse gases and polluting the world’s air. A disproportionate amount of oil is discovered compared to the amount consumed each year. Supply cannot keep up with the ever growing demand. Yet, oil companies still claim they will never run out of oil. It is in the best interest for these cor porations and the media to keep this information classified, in order to â€Å"milk† oil for as much capital as possible for as long as possible, with no regard to the well-being of earth and its inhabitants.

Wednesday, May 6, 2020

Awakening the Role Model Free Essays

In Kate Chopin’s The Awakening, Edna Pontellier continuously struggles with breaking the social norms that are imposed upon her by the people around her including her own friends and husband. Throughout the novel, Edna is able to detach herself from the lifestyle that society appoints her by emulating Mademoiselle Reisz, an independent woman who has lived her life without conforming to society. Mademoiselle Reisz is not only a model for Edna’s awakening, but she also represents the freedom and individuality that Enda wishes she could attain. We will write a custom essay sample on Awakening: the Role Model or any similar topic only for you Order Now Through imitating Reisz, Enda realizes the woman she is capable of becoming, but later learns that she cannot truly be an independent woman because of her differences from Mademoiselle Reisz. The relationship between Edna and Reisz is constructed on the artistic connection between the two character’s. Enda, a painter, is very fond of Reisz’s musical talent. Edna specifically likes one of Reisz’s songs that she calls â€Å"solitude. † Chopin writes, â€Å"The name of the piece was something else, but she called it ‘Solitude. When she heard it there came before her imagination the figure of a man standing beside a desolate rock on the seashore. He was naked. His attitude was one of hopeless resignation as he looked toward a distant bird winging its flight away from him† (38). This is what the relationship between Edna and Reisz is built on. Not only is it the artistic connection, but it is also the desire to be an individual that brings the two together. The song portrays an almost a vivid painting in the mind of Enda, the form of art that she enjoys. This particularly touches her because even though it is a different form of art, Edna still is able to understand and interpret it. In her mind, Reisz’s song leaves her with the sensation of being alone and free, a feeling that Edna longs to have for herself. The sea, which resembles freedom and knowledge throughout the novel is placed as an obstacle for the man who can only look at the bird that can go the other way and fly over the water. The â€Å"resignation† that the man and Edna feel are both in response to the way that they cannot free themselves completely from the land they are on, which can be understood as society itself, unlike the bird that they have to watch simply fly the other way. From this interaction between the two, it is apparent that Edna’s relationship with Mademoiselle Reisz is based on the two understanding each other through them both being artists. Alongside of their artistic connection, Edna Pontellier looks up to Mademoiselle Reisz as the woman she aspires to be. Enda wants to be an independent artist that is a maverick among the conventional people in the society just like Reisz is. This is evident in how the two characters interact. Chopin writes, â€Å"When Mademoiselle Reisz came and touched her upon the shoulder and spoke to her, the woman seemed to echo the thought which was ever in Edna’s mind; or, better, the feeling which constantly possessed her† (69). Edna is figuratively and literally touched by Reisz in this moment. Edna wishes to be free and give up the all of the responsibilities she has a a woman. She does not want to be in the â€Å"habit† of doing all the social responsibilities that are placed upon women. Reisz echoes the freedom that Edna wishes she had by touching her and almost giving her that independence she yearns for. We can see how Edna struggles on the inside with wanting to be free and independent from how the narrator refers to it as a â€Å"feeling which constantly possessed her. † The possession shows how Edna does not have control over this feeling and she will always want to be a free individual. Reisz communicates to Edna that it is possible break the social standards by touching her and telling her that it is possible to be different because Reisz has done it herself. The connection between the two in this passage is one that is very much one that is mutual and close. Mademoiselle Reisz provides Edna with enlightenment that â€Å"possesse[s] her,† while Edna gives â€Å"the most disagreeable and unpopular woman† a true friendship in a society that is bias against independent women who defy the social convention. Reisz once again touches Edna similarly to how she had earlier on in the novel. Chopin writes, â€Å"She put her arms around me and felt my shoulder blades, to see if my wings were strong, she said. ‘The bird that would soar above the level plain of tradition and prejudice must have strong wings. It is a sad spectacle to see the weaklings bruised, exhausted, fluttering back to earth† (p. 127). Similar to the man from the song that wishes that he had wings like the bird to be free. Edna’s wings that she can use overcome the tradition and prejudice of society are being checked by Mademoiselle Reisz to see if she is strong enough to fly on her own. In addition, Edna s reached out to by Reisz and is comforted by her knowledge on how to be an individual. Edna wants to be free and is happy to relieved by the fact that Reisz is there to help her. Although Reisz is there to help Edna, Reisz also does think it is a shame if Edna were to fail in obtaining her independence. Mademoiselle Reisz calls it a spectacle which makes those who fail look ridiculo us or like a fool. She is also telling Edna if she doesn’t succeed that she will make herself a spectacle that the entire tradition on the ground, society, is going to see her fall as she makes herself look like a fool. We can also see that Edna does enjoy the presence of Resiz although it may be hard on her at times. Chopin writes, â€Å"There was nothing which so quieted the turmoil of Edna’s senses as visit to Mademoiselle Reisz. It was then, in the presence of that personality which was offensive to her, that the woman, by her divine art, seemed to reach Edna’s spirit and set it free† (p. 120). At this point, Edna Pontellier feels as if the personality of Reisz, which she seems to envy because of its complete freedom, is the only thing that â€Å"reach[es] Edna’s spirit and set[s] it free. Edna’s world that is filled with struggle to be independent can only be calmed by the presence of her role model and deity, Mademoiselle Reisz. Since the relationship between Edna and Reisz is clearly one based on being independent women in a society that is prejudice against those whom that contravene the societal laws, the Edna’s life and suicide can be understood w ith more lucidity. Edna’s life through the novel is incontrovertibly a mimic of the life of Mademoiselle Reisz. Since Reisz is the independent and free woman Edna strives to be, Edna simply follows all the things that Reisz does. Edna returns back to painting{what does she want from painting}, she no longer â€Å"go[es] through the daily treadmill of the life which has been portioned out to us,’ and she no longer let’s society command her what to do. Even though Edna is a free and independent woman by following the lifestyle of her counterpart, Mademoiselle Reisz, Edna struggles to be completely free. She still has to deal with the return of her husband and most importantly living with her children. This struggle makes the seemingly independent woman, Edna, ultimately commit suicide. Although Edna is fulfilled by her ability to initially take flight, gain freedom, Edna is just like â€Å"weaklings bruised, exhausted, fluttering back to earth† (p. 127). Because Edna’s wings are weak she is unable to fly and be free. This is because of the burden on her placed by her family. With Robert’s return, Edna again begins to feel the societal pressures that were absent while Robert was in Mexico. Edna is pressured into falling backing into â€Å"the daily treadmill of life† because of her husband. This is one reason that she deicides to discontinue her life. Unlike Mademoiselle Reisz, Edna has a spouse whereas Reisz does not have a spouse that pressures her into conforming to society. Therefore Edna’s independence is challenged in her own home unlike Reisz whom is free to do as she wishes. Alongside of not having a spouse, Reisz does not have to worry about children dissimilar to Edna. This is key in understanding Edna’s suicide because of the extent to which he children were a major component in her deciding to give up her life. Reisz does not have to worry about children so she is much more capable of being a free woman. On the other hand, Edna has to take care of her children. This makes a major difference for Edna because her children will most likely be affected by society’s thoughts and opinions on their mother. Her children, the only people who should be able to love her unconditionally, will have to ultimately ostracize their mother if she was to be an independent woman. Edna also gives her life because she does not want to burden her own offspring with society’s judgement and beliefs of their own mother. In conclusion, Edna is weak considering that she is unable to remain an independent women and that she decides to end her life instead of taking power over her life. By submitting to death, Edna loses to society and ends her life for the interest of her children. Because she conforms in the end to what society wants her to do, take care of her children, Edna’s death can be considered as a defeat. Mademoiselle Ratignolle, the prime example of someone that conforms to society expectations and beliefs, says that women should give their lives for their children. Edna does exactly that and therefore is not only weak, but dies as a woman with no independence or freedom. How to cite Awakening: the Role Model, Papers

Saturday, May 2, 2020

Corporate Strategy free essay sample

Diversification is even more prominent in other parts of the world †¢ Grupos, chaebol, business houses, keiretsu, and so on – Poor corporate strategy is common â€Å"Excite, one of the leading Internet services companies, yesterday [received a] takeover offer from Zapata, a Texas-based group with holdings in marine protein and food packaging companies. Citing the â€Å"excellent fit with Zapata’s new strategic direction,† Avram Glazer, Zapata’s chief executive officer, said the proposed transaction â€Å"makes sense for Excite’s shareholders because of the capital resources that Zapata can bring to Excite. † Financial Times, May 22, 1998 2 What diversified corporation did this become? 3 Decomposition of Variance in Profitability: Evidence from the United States Year 2% Industry 18% Corporate parent 4% Transient 46% †¢ In the U. S. corporate strategy is typically the icing on the cake, not the cake itself – Business units must be competitive on their own merits – †¦in attractive industries †¢ But the icing can make the decisive difference between a good cake and a bad one Business segment 30% Note: Ignores covariance terms; based on 58,132 observations of 12,296 business segments in 628 industries in the United States Source: Anita M. We will write a custom essay sample on Corporate Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page McGahan and Michael E. Porter, â€Å"How Much Does Industry Matter Really? † Strategic Management Journal, 1997 4 Decomposition of Variance in Profitability: Evidence from 14 Emerging Economies †¢ In much of the rest of the world, corporate strategy is more prominent †¢ Membership in a diversified entity has a larger effect on profitability †¢ The effect on profitability is more likely to be positive Source: Tarun Khanna and Jan W. Rivkin, â€Å"Estimating the Performance Effects of Business Groups in Emerging Markets,† Strategic Management Journal, 2000 Countries: Argentina, Brazil, Chile, India, Indonesia, Israel, Mexico, Peru, the Philippines, South Africa, South Korea, Taiwan, Thailand, and Turkey Litmus Test of Corporate Strategy †¢ Is the combination of all businesses of the firm worth more than the sum of how much each business is worth individually? – The answer could be less, e. g. J. C. Penney telemarketing division was worth 3X the market value of the entire firm †¢ When deciding whether or not to acquire another business, you need to decide BOTH – whether you have a competitive advantage running that business – AND how it will contribute to the fit among the other 6 businesses you are running Acrobat Document 7 The Walt Disney Company: Stock Price vs. SP 500, 1984-1994 8 The Walt Disney Company: Stock Price vs. SP 500, 1995-2005 9 Two big problems 1. Growth at all costs: †¢ This is an example of what happens when a solid corporate strategy meets an aggressive growth goal 2. Mismatch between strategy and organizational structure: †¢ You can have a corporation with businesses that are closely connected like the classic Disney businesses and then run the businesses together in a tightly integrated way. That can work. †¢ You can have a corporation with the broader scope of later Disney and run them in a loosely coupled way. That can work. †¢ But if you have a corporation with the broader scope of later Disney and run them like the classic Disney, with heavy-handed management from the top, searching for synergy that doesn’t really exist†¦then you get into trouble. – In 2005, ABC President Robert Iger replaces Eisner 10 The Walt Disney Company: Stock Price vs. SP 500, 2005-2012 11 The Walt Disney Company: Take-aways Core lessons of corporate-level strategy †¢ Competition occurs at the level of the business unit †¢ Corporate strategy is a success or failure to the extent that it enhances business unit competitive advantage – Is the relative gap between WTP and cost larger than it would be otherwise? †¢ Two tests: – Better-off: Does the presence of the corporation in a given market improve the total competitive advantage of business units over and above what they could achieve on their own? (What’s the added value of the corporation? – Ownership: Does ownership of the business unit produce a greater competitive advantage than an alternative arrangement would produce? †¢ A corporation is more likely to pass the tests when it has some shared resource that (a) creates competitive advantage for the business units and (b) is difficult to trade efficiently via the market – E. g. , access to animated characters – Making business units â€Å"better off† sounds easy, but it typically requires sophisticated structures, systems, and processes, plus cultural supports 12 Corporate strategy entails trade-offs Either focus on†¦ or focus on†¦ Guidance on the Projects Overall Grading †¢ The project must cover all three components of the class – Human and Social Capital – Strategy – Multinational Management Components of Grade (NOT equally weighted) †¢ Use of frameworks (most important issue) †¢ Quality of research †¢ Innovativeness/Insight of analysis †¢ Integration of different components of class †¢ Quality of communication 14 †¢ ? of grade will be based on presentation; ? on final project write up †¢ We will also use a peer assessment to adjust the grade for effort put in by each team member

Monday, March 23, 2020

Schools Should Ask Students to Evaluate Their Teachers Essay Example

Schools Should Ask Students to Evaluate Their Teachers Essay Schools should ask students to evaluate their teachers. There are with no doubt a lot of good and experienced teachers, but in my opinion there are also a lot that do not belong in the classroom. Schools should ask students to evaluate their teachers in order to avoid choosing bad and inexperienced teachers, in order to learn what students like and dislike about the teaching methods and to make them feel more valuable for the school. First of all, a good teacher should have enough educational experience, he should know how to make himself understood, he should treat his students with respect, he should be helpful and concerned. A lot of teachers don’t have these qualities. If teachers are evaluated by their students and their opinions are really taken serious, I think that this problem would be if not entirely removed then at least reduced. Teachers play an important role in student’s lives and they should be very carefully chosen. Second of all, the quality of teaching is also very important and it is something that the administration of school cannot accurately estimate. Students should be able to grade and evaluate the teaching methods in class. They observe teachers’ work every day and can say what is easy or difficult for them, which activities they enjoy the most or what kind of exams they prefer. In addition to this, knowing that their opinions matter would make students feel more valuable for the school and less controlled by the teachers. We will write a custom essay sample on Schools Should Ask Students to Evaluate Their Teachers specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Schools Should Ask Students to Evaluate Their Teachers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Schools Should Ask Students to Evaluate Their Teachers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Students would feel better and more confident if they know that they are not the only ones that are going to be grated at the end of the year. Moreover, evaluating teachers is good for the students because is teaches them honesty and responsibility. To sum up, I think that evaluating teachers by students would be very useful for the whole educational system. It helps choosing the right teachers, the right teaching methods and it is beneficial for the students themselves.

Friday, March 6, 2020

John Lloyd Stephens and Frederick Catherwood

John Lloyd Stephens and Frederick Catherwood John Lloyd Stephens and his traveling companion Frederick Catherwood are probably the most famous couple of Mayan explorers. Their popularity is linked to their best-selling book Incidents of Travel in Central America, Chiapas and Yucatn, first published in 1841. Incidents of Travel is a series of anecdotal tales about their travel in Mexico, Guatemala, and Honduras visiting the ruins of many ancient Maya sites. The combination of vivid descriptions by Stephens and the â€Å"romanticized† drawings of Catherwood made the ancient Maya known to a wide audience. Stephens and Catherwood: First Meetings John Lloyd Stephens was an American writer, diplomat, and explorer. Trained in law, in 1834 he went to Europe and visited Egypt and the Near East. At his return, he wrote a series of books about his travels in the Levant. In 1836 Stephens was in London and here he met his future traveling companion Frederick Catherwood, an English artist and architect. Together they planned to travel in Central America and visit the ancient ruins of this region. Stephens was an expert entrepreneur, not a risky adventurer, and he carefully planned the trip following the then-available reports of ruined cities of Mesoamerica written by Alexander von Humbolt, by the Spanish officer Juan Galindo about the cities of Copan and Palenque, and by Captain Antonio del Rio’s report published in London in 1822 with the illustrations by Frederick Waldeck. In 1839 Stephens was appointed by the U.S. president, Martin Van Buren, as ambassador to Central America. He and Catherwood reached Belize (then British Honduras) in October of the same year and for almost a year they traveled across the country, alternating the diplomatic mission of Stephens with their exploring interest. Stephens and Catherwood at Copn Once landed in British Honduras, they visited Copn and spent there few weeks mapping the site, and making drawings. There is a long-standing myth that the ruins of Copn were purchased by the two travelers for 50 dollars. However, they actually only bought the right to draw and map its buildings and carved stones. Catherwoods illustrations of Copan’s site core and carved stones are impressive, even if â€Å"embellished† by a romantic taste. These drawings were made with the aid of a camera lucida, an instrument that reproduced the image of the object on a sheet of paper so that an outline could then be traced. At Palenque Stephens and Catherwood moved then to Mexico, anxious to reach Palenque. While in Guatemala they visited the site of Quirigu, and before wending their way towards Palenque, they passed by Tonin in the Chiapas highlands. They arrived at Palenque in May of 1840. At Palenque the two explorers stayed for almost a month, choosing the Palace as their camp base. They measured, mapped and drew many buildings of the ancient city; one especially accurate drawing was their recording of the Temple of the Inscriptions and the Cross Group. While there, Catherwood contracted malaria and in June they left for the Yucatan peninsula. See the Walking Tour of Palenque Stephens and Catherwood in Yucatan While in New York, Stephens made the acquaintance of a rich Mexican landowner, Simon Peon, who had extensive holdings in Yucatan. Among these was the Hacienda Uxmal, a huge farm, on whose lands laid the ruins of the Maya city of Uxmal. The first day, Stephens went to visit the ruins by himself, because Catherwood was still sick, but the following days the artist accompanied the explorer and made some wonderful illustrations of the site buildings and of its elegant Puuc architecture, especially the House of the Nuns, (also called the Nunnery Quadrangle), the House of the Dwarf (or Pyramid of the Magician), and the House of the Governor. Last Travels in Yucatan Because of Catherwood’s health problems, the team decided to return from Central America and arrived in New York on July 31st, 1840, almost ten months after their departure. At home, they had been preceded by their popularity, since most of Stephens travel notes and letters had been published in a magazine. Stephens had also tried to purchase the monuments of many Maya sites with the dream of having them dismantled and shipped to New York where he was planning on opening a Museum of Central America. In 1841, they organized a second expedition to Yucatan, which took place between 1841 and 1842. This last expedition led to the publication of a further book in 1843, Incidents of Travel in Yucatan. They are reported to have visited a total of more than 40 Maya ruins. Stephens died of Malaria in 1852, while he was working on the Panama railroad, whereas Catherwood died in 1855 ​when the steamship he was riding in sank. Legacy of Stephens and Catherwood Stephens and Catherwood introduced the ancient Maya to the Western popular imagination, as other explorers and archaeologists had done for the Greeks, Romans and ancient Egypt. Their books and illustrations provide accurate depictions of many Maya sites and a lot of information about the contemporary situation in Central America. They were also among the first to discredit the idea that these ancient cities were built by the Egyptians, the people of Atlantis or the lost Tribe of Israel. However, they didn’t believe that the ancestors of the native Mayans could have built these cities, but that they must have been built by some ancient population now disappeared. Sources Harris, Peter, 2006, Cities of Stone: Stephens and Catherwood in Yucatan, 1839-1842, in Co-Incidents of Travels in Yucatan. Photoarts Journal ( photoarts.com/harris/z.html) accessed online (July-07-2011) Palmquist, Peter E., and Thomas R. Kailbourn, 2000, John Lloyd Stephens (entry), in Pioneer Photographers of the Far West: a Biographical Dictionary, 1840-1865. Stanford University Press, pp. 523-527 Stephens, John Lloyd, and Frederick Catherwood, 1854, Incidents of Travel in Central America, Chiapas and Yucatan, Arthur Hall, Virtue and Co., London (digitized by Google).

Tuesday, February 18, 2020

Competitor Analysis Master Assignment Example | Topics and Well Written Essays - 2500 words

Competitor Analysis Master - Assignment Example Dolan, 1991). This will help the company n making the necessary modifications either to its product or its marketing strategy or both as & how the situation demands. Such an effective definition of the marketing strategy & the assessment of the degree of competition with the market may also be applied to the tourism industry as well. The present essay is an attempt on the same line to determine in brief about the various strategies & competitive policies that need to be worked out by any tourism sector to be able to offer healthy & stiff competition using many popular marketing models. Strategies are the long term goals that are set up by any business entity for the purpose of achieving the desired objectives in addition to the fulfillment of the needs & tastes of the customers. The concept of marketing is no exception to this fact and as such, any marketing activity should be effectively planned & implemented according to a well-defined strategy. A strategy is different from a tactic wherein the latter is mainly concerned with addressing the short term goals of the organization with regards to the a particular product or a specific market situation. As opposed to this, a strategy is usually devised for a long period that sometimes runs into months or even years for satisfying a major objective such as an expansion of the organization into new sectors, popularizing a new product that is proposed to be introduced into the market etc.In general, there are two major parts under strategic marketing: Assessing the competition in the market. Implementing the strategic action plan as part of the usual operations. The present markets are extremely competitive in nature. Therefore, there needs to be a consistent strategy in order to provide for a way to outclass other products that provide competition through effective marketing strategies. But, in addition to having a well-defined strategy that aims to take care of long term goals & ambitions, one also needs to have an action plan in place for everyday activities. In addition, one also needs to make sure that there are adequate resources for the purpose of being able to fulfill the desired objectives.The decision of the overall strategy & its planning are hugely influenced by the market condition & the organization's objectives. These considerations can be briefly classified as shown below (Coskun Samli, 1998): If the market is favourable & the organization occupies the best position, then the best option is to mobilize the best resources towards achieving organizational goals. If the market situation is favourable but the organization's place is a bit weaker in comparison to other industry players, then the goal of the strategists should be aimed at making the best offer towards improving & consolidating the place of the company in the market. In case the market is not favourable, but the organization is better placed in comparison to its competitors, then strategic marketing policies will ultimately work towards generating short-term profits. If both the market and the organization's situation are not satisfactory, then strategic marketing should be undertaken if & only if it is felt that the proposed initiative would be beneficial at least towards a part of the business entity.